Our story begins on a bright clear day of March 2012 at Cosmoprof Worldwide Bologna, Italy.
Cosmoprof Worldwide Bologna is one of the world’s three major cosmetics exhibitions that attract beauty-lovers around the globe. At this leading beauty fair, manufactures and brands are busy showcasing new launches, while buyers run around the site looking for appealing products.
Amid excitement that filled the exhibition halls, I thought of our brand KOCOSTAR.
The initial idea was vague and unclear. I wasn’t familiar with the concept of branding and I didn’t know what makes a good brand (To be honest, I’m still in search of the answer). I just wanted to start a brand and proudly present K-Beauty to the world.
Our Brand Name
Cosmoprof Worldwide Bologna boasts diverse exhibition halls each featuring nail, hair, skincare, spa, and international beauty brands. Surveying high-end established brands and their innovations taught me two essential facts: a brand name must be easy to remember, and it should contain a story.
Upon this realization, the phrase “Korean Cosmetics Star” flashed across my mind – in short, KOCOSTAR. I fell in love with the name immediately. It was simple enough, and it implied my desire to captivate the global beauty market with K-Beauty products. Although still a small company, we are steadily raising our brand awareness to live up to our name.
We dream of raising Korean cosmetics into global stardom.
KOCOSTAR’s beauty treatments go beyond traditional face masks. We deliver a convenient and effective solution for your everyday head-to-toe beauty concerns.
As we pledged on the day our brand was established, we participate in fifteen to twenty-five international cosmetics exhibitions every year. It’s our delight to introduce unique and family-friendly beauty products – designed by our own hands – to buyers and consumers around the world.
You can now meet our signature products at leading beauty retailers in 80+ countries. I proudly say that we are stepping closer to our dream each moment.